Mike Scansaroli | Marketing Executive

Marketing Executive

Michael Scansaroli

Brand, Growth & Commercial Performance

Michael Scansaroli

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ABOUT

I'm Mike Scansaroli. For more than 20 years I have led marketing that connects brand, acquisition, conversion, and retention to business results across healthcare, education, and ecommerce. I have owned marketing P&L, led marketing teams, and managed agencies across integrated programs. Paid search and performance marketing are my deepest specialty, backed by brand, SEO, TV, ecommerce, customer journeys, and cross-functional leadership with Product, Technology, Finance, Sales, and CRM.

WHAT I BRING

STRATEGY & P&L OWNERSHIP

Marketing strategy, budget allocation, and commercial measurement tied to revenue, CAC, ROAS, and LTV.

BRAND & INTEGRATED GROWTH

Brand positioning and messaging, integrated acquisition and retention, and two-sided marketplace marketing in education and retail.

PAID SEARCH & PERFORMANCE

Google Ads, Microsoft Ads, affiliate, and lead generation at scale, run with the discipline of someone who has owned the numbers.

SCALE

$83MM

Managed up to $83MM in paid media annually.

142% YoY revenue growth

Year-over-year revenue growth for a client.

20+ YEARS

Marketing leadership across healthcare, education, and ecommerce.

HOW I HELP

FRACTIONAL MARKETING LEADERSHIP

Senior judgment on strategy, budget, teams, and agencies without a full-time executive hire.

PAID SEARCH AUDITS

A clear read on where spend is leaking and what to fix first, ranked by impact.

GOOGLE & MICROSOFT ADS

Ongoing ownership of search programs tied to commercial goals.

AFFILIATE & LEAD GEN

Affiliate program setup, partner management, and funnel tracking from click to qualified lead.

LOOKING FOR SENIOR MARKETING LEADERSHIP?

Tell me what you are building or fixing. I will say clearly whether I am the right fit, and what a first engagement looks like.

WHAT PARTNERS SAY

Michael is a great guy and a very effective digital marketer. He has a wealth of experience and I know him to be great at running larger customer acquisition channels and scaling companies online. I highly recommend working with Michael if you get the opportunity, you will be thrilled with the results.

Evan Weber

Founder - Publisher Finders

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